Coca-Cola Food Passion

Coca-Cola have always enjoyed a strong brand connection to unique food moments. The “tssshhhh” sound of a can or bottle when sitting down to a much anticipated meal. Coca-Cola wanted to highlight this connection to younger audiences in an organic manner and reached out to Blueseed to produce a unique series of digital social suited short form videos to be published across Facebook and Youtube enabling an incredible 26 million minutes of content viewed and driving measurable brand metric improvements.

Highlights

  • 26 million minutes viewed
  • 19,000 Channel Subscribers
  • 1.8% sales lift during release period