Bluescope Bond Club

Bluescope’s Colorbond needed to connect to the decision makers on large-scale steel projects like factories, residential real estate and other major projects. This has always been a very human process of relationship building and maintenance.

Bluescope wanted to utilize the digital shift and the latest Data Analytics and AI to streamline and scale this process up. We set out to attract high-level business leaders to our content hub – the Bond Club – and measure their engagement to help Colorbond identify the highest potential leads for their sales team to approach the right prospects at the right time.